I really love what a watch can do for a woman, and so I often browse the web for pretty watches. Sometimes to find pictures for blogging, and sometimes to discover new and interesting trends.
What I mostly see, when browsing watches, is how poorly they are presented. It seems like photographers does not have a clue, what watches can do for a woman.
They focus solely on the watch, disregarding her overall style and how the watch fits that style, as well as the woman who is wearing it.
Here are some examples of watches presented as poorly as possible (seen on Asos). To me this seem too staged, clumsy and not at all how I see watches.
Woman wearing watches is not meant to be clumsy and akward. It is supposed to be feminine and natural. To me, a woman who is confident about her look and style, is extremely attractive.
You are not buying a watch, you are buying an accessorie for your outfit. It should match, and therefore it should be presented at least with inspiration for an outfit it matches.
Here are some examples of how I think a watch should be posed.. You will have to imagine the watch yourself :)